[wadiz] Transparency Report Vol. 24

Issue date

2026. 11. 09

Target period

10.25 — 11.07

publication cycle

biweekly

Sources: 「Act on Labeling and Advertising of Food, etc」, 「Cosmetics Act」, Korea Consumer Agency (2026.11.3.)

The revised 「Act on Labeling and Advertising of Food, etc.」 (Article 8, Paragraph 1, No. 11) and 「Cosmetics Act」 (Article 13, Paragraph 1, No. 4) will take effect from November 27. Accordingly, images, videos, and voices that are difficult to distinguish from AI-made reality in food, health functional foods, and cosmetics advertisements are prohibited. This applies to cases where experts such as doctors, pharmacists, oriental doctors, and university professors make it seem like they recommend or warrant a product.

The Korea Consumer Agency announced the results of its nine-month review of YouTube ads on Nov. 3. 420 deceptive advertisements were found and blocked, 63.6% of which were exaggerated with AI, and 36.4% were advertisements with fake doctors and pharmacists. Most of the items were food (74.3%) and cosmetics (17.1%).

The trust team is looking at this type in line with the criteria for monitoring 'false and exaggerated advertising' and 'expression of legalism'.

· Please check if there are AI-made expert images, videos, and voices in the story, thumbnail, and advertisement materials.
· It is okay to inform that actual experts have participated in research and development. However, please prepare the supporting data.

· Please check again for expressions such as 'professional recommendation' and 'AI before and after' or dramatic body change images.
· Please let me know about the suspected projects by using the [Report] button on the details page.

We have received a report that the goods being sold by Wadiz are also being sold on other platforms. You often know Wadiz as a funding place, so these reports often come in. However, in Wadiz, you can sell it not only in funding but also in a preorder type, and even if there is a discriminatory benefit or special configuration that you can only receive in Wadiz, even if you have a product already on sale by a third party. Upon receipt of the report, the Trust team is checking the type of project and the composition of Wadiz's own benefits.

If it's a preorder type and the benefits and conditions sold by other companies are the same, please let me know by [reporting] on the project page. The trust team will monitor it. You can find the difference between the two types in the help below, whether the project you're looking at is funding or preordering.

Among projects that sell brand products, even if the maker is not the headquarters or official seller, it seems as if the headquarters is carrying out the brand name directly. Although the story introduces it as a "distributor," there are cases where you are not actually eligible for a distributor. In this case, the trust team is requesting a distribution contract with the headquarters to confirm their qualifications, and if you receive products through official distribution or official distribution, we recommend that you clearly state them in the story.

If you receive and sell products through official distribution or official distribution, please clearly write that fact in the story. The distribution qualification is confirmed by the distribution contract with the headquarters. If you are not qualified to be a distributor, you should not introduce it under the brand name and make it look like it is being conducted by the headquarters.

This week, the ban on advertising for AI fake experts, which will take effect on November 27, was pointed out as safety transaction information. AI images, videos, and voices that seem to be recommended or guaranteed by experts in food, health functional foods, and cosmetics advertisements cannot be used, so please check the story, thumbnail, and advertisement material one more time before releasing it.

We looked at two examples. Even if a report is received that the goods being sold by Wadiz are also sold on other platforms, the preorder type can be sold if Wadiz has its own discriminatory benefits. If the benefits and conditions are the same as those of other companies, please let me know by [reporting].

In addition, the project to sell brand products is a distribution contract with the headquarters to confirm the distribution qualification. If you are supplied and sold through an official distributor or official distribution, please clearly write that fact in the story.

Wadiz continues to check through reporting and monitoring even after the project is open. The maker prepares the evidence in advance, and the supporter tells me if there is anything suspicious.

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