[wadiz] Transparency Report Vol. 20

Issue date

2026. 09. 14

Target period

08.30 — 09.12

publication cycle

biweekly

The revised E-Commerce Act comes into force on July 21, 2026, and all operators who post reviews are obliged to disclose their review operating standards to consumers.

There are four targets for disclosure. Who can write a review (the author's scope), how much exposure (posting period), what criteria are evaluated and sorted (grade evaluation criteria and their effects), in which case it is deleted and how it can be challenged (deletion criteria, objection process).

If you select best reviews or order exposure with AI or algorithms, abstract explanations such as 'utility' are not enough. Judgment factors such as actual experience, details of explanation, appropriateness of photos and videos, and number of inquiries and recommendations should be revealed in detail. In particular, choosing only positive reviews and posting them may violate the law, such as deleting negative reviews.

The guidance period ends on October 21, 2026, and will be fully applied from October 22. Wadiz is also preparing standards for supporters' reviews, and please refer to the Maker Center and Help Center notices for more information.

Regarding the case of anti-aging expression of NMN components covered in Transparency Report Vol.18, Wadiz has newly established guidelines for relevant expression standards, as NMN has not been recognized for its functionality by the Ministry of Food and Drug Safety in Korea. Please refer to the notice below for more information.

It has been confirmed that the health juice project made of fish raw materials is strongly appealing for anticancer effects based on overseas academic papers. If a paper claiming the effect of anticancer and cell death on human cancer cells is linked to a reward or a phrase such as 'inhibition of cancer cell proliferation', consumers may misunderstand as if regular food is a drug that prevents and treats cancer. Wadiz asked for an exclusion not to use the paper as an efficacy basis.

Under the Food Labeling and Advertising Act, food categories cannot definitively express the effects of preventing, treating, or improving diseases, or use phrases claiming efficacy against certain diseases such as cancer. Even if academic papers or research results are cited, presenting them as evidence of efficacy of a particular reward will equally limit consumers to misidentify the food as having a drug-level therapeutic effect.

An overseas manufacturer tried to sell a jackknife (kitchen and household knife) reward, but confirmed that it did not meet the domestic standards. According to the Enforcement Decree of the Act on the Safety Management of Guns, Sword, and Firearms, jackknives with blades of 6cm or more are classified as swords, and domestic sales may be restricted without permission to possess swords. Wadiz unexposed the corresponding rewards that did not meet the criteria.

Even kitchen knives and living knives can be classified as safety management targets such as swords in Korea depending on the length and shape of the blade. Failure to meet this standard may result in restrictions on entry at the customs clearance stage, preventing the normal delivery of rewards to supporters. When configuring overseas products as rewards, please check the standards for bringing into Korea in advance, and refer to the Wadiz Overseas Shipment Project Guide below for more information.

This week, we looked at regulatory trends and cases together. As disclosure of late-stage operating standards is mandatory under the revised E-Commerce Act, Wadiz is also reorganizing related standards.

In terms of cases, two cases were confirmed: the claim of the efficacy of food for treating diseases and the failure to meet the standards for bringing overseas products into Korea. Whether the basis is academic data or foreign standards, failure to meet domestic laws and standards can limit expression or make the reward itself difficult, so we will continue to look closely at this part.

In addition, with regard to the case of anti-aging representation of NMN components covered in the last Vol.18, the guidelines for the relevant representation criteria have also been newly compiled. If you are preparing related rewards, please refer to the guidelines above.

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